Dig this neato gadget:

And you, too, can have a “chin like a model”!

My mom has brought me some wonderful things from an estate sale/auction. Among several boxes of sewing patterns were issues of The Workbasket from the 1950’s. These mini magazines are chock-full-o projects for the nifty, thrifty, fifties homemaker.

Pictured here is one of my favorite ads (from volume 20, number 5, Februrary, 1955).

I mean…doesn’t it just make perfect sense? Advertising a contraption guaranteed to make you look thinner ON THE VERY SAME PAGE as several recipes for buttery, cheesy, mayonnaise-ey sauces to pour over your dinner veggies?

Sounds like some marketing genius was on the right track. But seriously, if you ask me, it simply looks like a jockstrap for your face.

Now, if I could only still get an adjustable dress-form for 3 bucks, like the mail-in offer on page 33…

About Jamie

Jamie is an award winning artist who specializes in textile/fabric pieces (art that you wear), but also creates paintings, sculptures, and quilted works of art.
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3 Responses to Dig this neato gadget:

  1. anne leader says:

    That chin strap was the secret to my mother’s lovely looks – ask her sometime to share with you some of her workbaskets – I think I made a dress from that simplicity pattern – just discovered your art blog – guess procrastination is contagious – even after a couple of years – yikes I am supposed to be working.

  2. anne leader says:

    oops bad editing = the chin strap my mother, the workbaskets carolann, simplicity mine – I think I need a nap

  3. jamie says:

    🙂 Anne, we’ll definitely have to talk more about strange beauty apparati. (Oops, Google tells me that the plural of apparatus is in fact “apparatuses”…if you ask me, my version makes more sense.)

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